Outsourced Accounting and Financial Management for Your Growing Business
Outsourced Accounting and Financial Management for Your Growing Business
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Managing your finances is a significant drain on your time and resources. Hiring and managing an in-house accounting team is expensive and complex. Worst of all, not having the correct people in the correct roles can lead to inaccurate and untimely data which leads to bad decisions.
Gen-F offers a better way. We act as your complete outsourced finance department providing a full suite of accounting and financial services tailored to small and mid-sized businesses. Just like the Big Guys have!
What We Do
Bookkeeping: Accurate and timely financial records, so you always know where you stand.
Bill Pay and Accounts Payable: Tracking payables and efficient/ secure payment processing.
Invoicing & Collections: Get paid faster with streamlined and on-time invoicing and proactive collections.
Payroll: We handle the payroll processing, including benefits, retirement, tax filings and compliance.
Sales Tax: Expert management of sales tax obligations across jurisdictions and products.
Tax Planning & Preparation: Minimize your tax liability by implementing tax minimization strategies and ensure compliance.
Financial Strategy & Reporting: Gain valuable insights into your business performance with customized reports and dashboards. Ongoing meetings and conversations to ensure the ship stays the course (or plots a new one!).
Budgeting, Forecasting and Pipeline Reporting: Plan for the future with confidence.
Project Management: What clients, services and employees are making (and losing) you money!
You have choices.
But, do you?
... Really?
Why Choose Generation Finance?
Why Choose Generation Finance?
Expertise
Access a team of experienced professionals with diverse industry knowledge. A simple equation of The Team vs. The Individual.
Scalability
Get the support you need, when you need it. Scale your finance function up or down as your business evolves.
Cost-Effectiveness
Pay a predictable monthly fee and avoid the overhead of an in-house team.
Peace of Mind
Focus on what you do best, knowing your finances are in expert hands.
Not Ready For An Entire Finance Team?
But Still Want to know Your Books are Correct
and... have a CFO on Call?
WAIT...
Too much?
Gen-F also offers you the peace in knowing your books are up to date and provides the security of working with your own Fractional CFO.
We call it GENERATION CFO
We call it GENERATION CFO
Perfect for businesses in the $500,000 - $1,500,000 range!
Perfect for businesses in the $500,000 - $1,500,000 range!
You control all the bookkeeping, client, staff and vendor relationships while Gen-F makes sure all transactions are properly recorded so you have accurate and timely financial reports you can trust. We then meet with you monthly (or more?) for strategic and sounding board sessions to review results and plot the future!
Significantly lower in scope and cost than a full Finance Department but still provides you with correct and actionable financial information and the advice and insights you need!
(Let's just call it
(Let's just call it
what it is, right?)
what it is, right?)
Call To Action
Call To Action
No BS. Just a couple of people talking business.
KEVIN WENIG CPA
KEVIN WENIG CPA
Chief Bean Counter
Kevin has been in public accounting since 1992, working mainly with small businesses and high net-worth individuals. From his start in a 3-person firm to Tax Manager of a 600+-person company, he lived and breathed accounting even before it was cool. Since then, Kevin has specialized in taxation and working with creative clients, including advertising, marketing, design, photography, programming, digital production and media entities.
The affinity with creatives is natural: Kevin is also a tech junkie and software designer with a number of firsts under his belt—like TaxVault, the first accounting/tax iPhone app ever in the Apple Store. He founded CPApp, Practice Mgmt software specifically designed for CPA firms and created Negatism(™) the first “How Not To” blog on running a business (now a book on Amazon). Kevin also founded National Bean Counters' Day as a light-hearted way to honor accountants every April 16th celebrated annually by tens of people worldwide (and it somehow seemed like a good idea at the time).
RUSSELL SMITH
RUSSELL SMITH
Chief Everything Else’r
Since joining Gen-F, Russell has worked exclusively with our major business clients, acting as Controller for the largest of them. He also oversees many of our small business clients and guides our talented staff using “real world” experience: having been a commercial photographer in a previous life, Russell understands the concerns of creatives and talks their language.
In the midst of any chaos, Russell manages to keep calm (really handy during tax season). He’s also extremely detail-oriented, has a couple of education degrees, is the in-house IT guy and an Intuit ProAdvisor. He went Apple before it was cool, and stays a Mets fan even when it’s not.
About to start a business and need a personalized, one-on-one discussion on what to do next?
Visit
Entre-Prepare
today to book your appointment!
Perfect for those considering starting a business but don't quite know where to begin. A very popular hour-long video call to answer your most basic - and urgent - questions so you know what to do next!
Come with questions. This is NOT a pre-recorded video. It's a live, yet structured session with a CPA who helped hundreds of clients start businesses since 1992!
Kevin has seen firsthand the costly mistakes business owners can make - and even made a number of them himself, along the way. That's why he published Negatism(™). The book compiles real-world business blunders and the valuable lessons learned from them from the actual people who made them. Think of it as the book on what not to do in business. Find "Negatism" on Amazon and learn from the mistakes of others before they become your own!
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