Outsourced Accounting and Financial Management for Your Growing Business


Managing your finances is a significant drain on your time and resources. Hiring and managing an in-house accounting team is expensive and complex. Worst of all, not having the correct people in the correct roles can lead to inaccurate and untimely data which leads to bad decisions.

Gen-F offers a better way. We act as your complete outsourced finance department providing a full suite of accounting and financial services tailored to small and mid-sized businesses.  Just like the Big Guys have!



Who has time to read all of this? Watch this quick video instead!


Gen F White Board Video.mp4

What We Do


You have choices.

But, do you?

Really?

Why Choose Generation Finance?

Expertise

Access a team of experienced professionals with diverse industry knowledge. A simple equation of The Team vs. The Individual.


Scalability

Get the support you need, when you need it. Scale your finance function up or down as your business evolves.

Cost-Effectiveness

Pay a predictable monthly fee and avoid the overhead of an in-house team.

Peace of Mind

Focus on what you do best, knowing your finances are in expert hands.


(Let's just call it

what it is, right?)

Call To Action

No BS. Just a couple of people talking business.

Video Meeting email Kevin 203-880-9506

KEVIN WENIG CPA

Chief Bean Counter


Kevin has been in public accounting since 1992, working mainly with small businesses and high net-worth individuals. From his start in a 3-person firm to Tax Manager of a 600+-person company, he lived and breathed accounting even before it was cool. Since then, Kevin has specialized in creative clients, including advertising, marketing, design, photography, programming, digital production and media entities. 

The affinity with creatives is natural: Kevin is also a tech junkie and software designer with a number of firsts under his belt—like the first accounting iPhone app ever in the Apple Store, TaxVault, and the first “How Not To” blog (now a book on Amazon) called Negatism ®. When he’s not working, he spends his time looking for his golf ball on the adjacent green, watching other people do yard work, and reading more than a normal person should.



LinkedIn

RUSSELL SMITH

Chief Everything Else’r


Since joining Gen-F, Russell has worked exclusively with our major business clients, acting as Controller for the largest of them. He also oversees many of our small business clients and guides our talented staff using “real world” experience: having been a commercial photographer in a previous life, Russell understands the concerns of creatives and talks their language.

In the midst of any chaos, Russell manages to keep calm (really handy during tax season). He’s also extremely detail-oriented, has a couple of education degrees, is the in-house IT guy and an Intuit ProAdvisor. He went Apple before it was cool, and stays a Mets fan even when it’s not. 


Just starting out and need a personalized, one on one discussion on what to do next? Visit 

Entre-Prepare

today!